While memetic content has become an increasingly scrutinized area in digital culture studies-particularly with regard to unbounded and anonymous online communities, and popular discursive contestation-this article examines #HumanitarianStarWars to shed light on the possibilities and problematics of social media auto-critique undertaken by “insiders” in a particular professional realm.
Combining still images from the original Star Wars movies with ironic references to humanitarian/development jargon and institutions, the memes presented a humorous reflection on the modern aid industry.
In 2015, a series of memes appeared on Twitter under the hashtag #HumanitarianStarWars.
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